Genuine Use of Trademarks addresses the issue of trademark use that may be required for protection and maintenance of trademark rights. While there is considerable harmonization on trademark rights, courts and laws around the world do not always assess in the same way whether a trademark is used and do not always attach the same consequence to lack of use of a trademark. This is a fundamental issue for trademark owners. Depending on the country, lack of use could lead to the revocation of trademark rights or the refusal of trademark registration. This detailed country-by-country analysis provides clarity, insight and guidance on the legal issues and practical implications of the genuine use of trademarks in twenty-six jurisdictions worldwide...
